Themed "GoodFood4All" and centered around the vibrant MarketPlace, FFF will showcase a rich tapestry of innovative foods and transformative solutions. We are calling upon change-makers in alternative proteins, artisanal foods, agrifoodtech solutions, innovative foods, and those focused on children's health and well-being to actively participate as stallholders
The "GoodFood4All" theme of FFF2025 signifies a deep commitment to ensuring that access to quality, nutritious food is available to everyone—while embracing innovation and sustainability as key drivers of change. At the heart of the festival lies the vibrant Marketplace, a dynamic hub of creativity and collaboration that brings together entrepreneurs, innovators, health advocates, families, and communities. FFF2025 is not just a conventional food fair—it is a convergence of ideas, cultures, and cutting-edge solutions designed to transform the future of food. The festival showcases a rich diversity of sustainable innovations, including: Alternative proteins, addressing the growing need for sustainable and ethical protein sources; Artisanal foods, celebrating local craftsmanship, heritage, and unique flavors; Agrifoodtech solutions, leveraging technology to drive efficient and environmentally responsible food production; Innovative foods, exploring frontier biotech, culinary creativity, and new sensory experiences; And initiatives focused on children’s health and well-being, ensuring the next generation has access to better nutrition and food education.
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🌿 Only stallholders offering clean, safe, and nutritious foods — promoting health, well-being, and sustainability — will be featured at the GoodFood4All Marketplace.
🛑 The organiser reserves the right to decline participation of any products that do not reflect the event’s commitment to clean, healthy, and sustainable food systems.
5 days RM6,000
Wednesday to Sunday
8 October to 12 October 2025
10.00am to 10.00pm (GMT+8)
FestStall for 5 days: Standard 4sqm (2mx2m) includes :
Stall Space for 5 days
1 unit of table of 5ft x 3ft + 1 chair
1 electrical point 13Amp Single Phase power socket (240v)
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Space availability is on a first-come, first-served basis
Social media brand exposure worth RM5k:
2mins spotlight onsite live interview x 1 session
I am ready to book
a FestStall
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PARTNER PAVILION
Pavilion stalls are exclusively reserved for designated partners only.
10 booths x 5 days : RM55,000*
Wednesday to Sunday
8 October to 12 October 2025
10.00am to 10.00pm (GMT+8)
FestStall for 5 days: Standard 4sqm (2mx2m) includes :
Stall Space for 5 days
10 unit of table of 5ft x 3ft each + 10 chairs
10 electrical point 13Amp Single Phase power socket (240v)
Space availability is on a first-come, first-served basis
I am ready to book
a Pavillion
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MarketPlace Activities
At FFF, we are committed to creating a platform where visionaries, innovators, and industry leaders can come together to shape the future of food in Malaysia and Southeast Asia. Your participation as a stall holder would greatly contribute to this mission and showcase your commitment to advancing our shared goals.
Here's what you can expect by joining us as a stall holder:
ONSITE CHAT
Entitlement of 1 onsite live chat of <2mins each during the 5-day festival
At ONSITE
FestSTALL
Most poplular FestStall recognition among all participating stall holders at the Marketplace over 5 days.
Recognition as Most Popular FestStall
ambassador
To support the community-led movement aims to change mindset and action around Safe, Clean & Nutritious foods. Partnering with Agrifoodtech innovators in Malaysia and Southeast Asia to call for focused attention on concerns over climate change and the environment caused by current world food production systems and towards greater access to a lifestyle that includes nutritious, safe and ethically produced foods.
Recognition as GoodFood4All Ambassador
onsite shopper
Receiving instant feedback from shoppers about your products and live-feeding it to social media can be a valuable marketing strategy to engage with your customers, and enhance your brand's presence.
Supported by ONSITE SOCIAL MEDIA Crew
Participating as a stallholder at the Future Food-AgTech Festival at 1Utama Shopping Mall is not just an opportunity; it's a strategic move that can open doors to a multitude of advantages. The festival offers numerous benefits that can help boost your brand, expand your network, drive business growth and position your brand as a leader in the dynamic and evolving future food and agriculture sector. Don't miss the opportunity to be part of this transformative event.it me. It's easy.
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Stall holder Benefits
Brand Visibility
Access to targeted buyers
Brand Exposure
Real-time feedback
Product Showcase
Social Media Coverage
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You will have access to a prime location within the bustling 1Utama Shopping Mall. This high-traffic venue ensures maximum visibility for your products and services.
Targeted Audience: The festival is expected to draw a diverse audience of food enthusiasts, retail shoppers and M40/T20 resident communities. This means you will have the opportunity to engage with a highly targeted audience that is genuinely interested in what you have to offer.
Brand Exposure: Showcase your brand to a wide audience and gain exposure through the festival's marketing and promotional efforts, including social media campaigns, press releases, and event signage.
Social Media Coverage: Benefit from potential media coverage as the festival attracts influencers who are interested in reporting on cutting-edge developments in the food and agriculture domain.
You have the unique opportunity to showcase your products and innovations directly to your target demographic. This hands-on interaction can significantly influence consumer perception and purchasing decisions
Product Testing: Receive immediate feedback from festival attendees about your products and innovations. This real-time feedback can be invaluable for product improvement and market validation.
PERFECT B2C MARKETPLACE
Perfect consumer experiential setting for placing your brand and creates positive brand awareness and valuable impact. In addition to making sales, the marketplace is a superb opportunity to shape the consumers' opinion of your brand and to generate instant credibility.
MORE THAN JUST A STALL
Beyond the space, banners, and logos, there's the unique experience. Partnership opportunities involve the creation of a holistic in-person experience specifically designed to maximize your brand exposure to the consumers. The sponsorship opportunity will be custom-crafted to meet your specific brand marketing objectives.
MARKETPLACE BRAND PROMOTION MENU
In addition to rent-a-stall, we have prepared a menu of marketplace Marketing activities.
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ONSITE
MARKETING
OPPORTUNITIES:
The MarketPlace provides a perfect up close and personal marketing environment where you can showcase products and services LIVE. It also serves as an excellent avenue for gathering opt-in data, sampling, product launching, surveying, instant customer feedback, product testing, and more.
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​DIGITAL
MARKETING
OPPORTUNITIES:
We offer "FestStall Spotlights" to promote your product or service, which will be posted on local social media channels to drive visitors to your stall and website,
before, during, and after the event. Impact Circle and partners community of more than 80K leaders, innovators and food enthusiasts, and multiple followers in each country across Southeast Asia connect your brand
to the public year-round.
