2022 年未來食品科技節

2022 年 1 月 8 日星期六 - 2022 年 1 月 9 日星期日，馬來西亞吉隆坡。

Warmest Greetings,

We extend an exclusive invitation to you to join us on an inspiring journey into the fourth year of the Future Food-AgTech Festival (FFF2025), a journey that carries the promise of reshaping our approach to nourishment, sustainability, and well-being.

This year, FFF2025 is extra special as we celebrate the 80th Anniversary of the FAO, which will culminate in the official FAO Anniversary celebration on 16 October during World Food Day. FFF2025, taking place this October at 1 Utama, aligns with this important milestone, and together, we’ll honor the legacy of FAO’s work while looking ahead to the future of food.

As global concerns over food security and sustainability intensify, FFF2025 arrives at a crucial time to address these challenges head-on. The festival is a platform to explore sustainable, alternative food solutions, bio-based products, and drive meaningful conversations around three key areas:

• Innovations in Food Technology: Showcasing cutting-edge advancements in frontier and biotechnology that produce safer, more nutritious, and more delightful food products. These innovations are not only geared towards meeting the growing demand for healthy foods but also enhancing the overall food experience while minimizing environmental impact and ensuring long-term sustainability.

• Climate Change and Environmental Impact: Addressing the urgent need to transform current food production methods that contribute significantly to climate change and carbon emissions. By focusing on sustainable practices and regenerative agriculture, we aim to minimize environmental impact and promote sustainability, aligning with global goals and ensuring a healthier planet for future generations.

• Lifestyle Shifts Toward Wellness: Responding to the evolving consumer focus on health and well-being by advocating for more nutritious, ethically produced, heritage crops, and environmentally friendly food choices, reinforcing our commitment to sustainable and healthy diets.

As we come together for FFF2025, the collective efforts of agrifoodtech changemakers become increasingly vital. This isn't just another festival; it's a convergence of minds, a fusion of innovation and passion, and a catalyst for transformative change. Through our combined endeavors, we can redefine how we produce, distribute, and consume food, tackling the formidable sustainability challenges our planet faces. 

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Themed "GoodFood4All" and centered around the vibrant MarketPlace, FFF2025 will showcase a rich tapestry of innovative and sustainable foods and transformative solutions. We are calling upon change-makers in alternative proteins, artisanal foods, agrifoodtech solutions, innovative foods, and those focused on children's health and well-being to actively participate as stallholders. These sectors represent the future of food—focusing not only on nutrition but also on reducing environmental impact, fostering ethical practices, and creating lasting health benefits.

This public B2C platform provides an excellent opportunity to engage with the general public and shoppers, introducing and promoting sustainable nutrition, raising awareness of future food innovations for a healthier planet and people, and cultivating valuable partnerships that drive sustainability in the food system.

In addition, we are excited to introduce a special area dedicated to our local farmers. These farmers are champions of sustainable agriculture, producing high-quality food free from agrochemicals and grown with care for the environment. The “FARMERS MARKET” will provide them an exclusive space to share their fresh, naturally grown produce directly with consumers. This initiative promotes clean, safe, and nutritious foods while supporting our local agricultural community and advancing sustainable farming practices.

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"GoodFood4All" is more than just a slogan; it's a commitment. It's a commitment to ensuring that the benefits of innovation, sustainability, and health are accessible to everyone, regardless of their background or status. By participating in FFF2025, you become an integral part of this commitment—a commitment to a future where food isn’t just sustenance but a source of wellness, joy, and harmony with our planet.

Join us at FFF2025, where the future of food converges with the present, and together, we will chart a course toward a more nourished, sustainable, and resilient community. Your presence and active participation are pivotal in shaping this future, and we eagerly anticipate welcoming you to this transformative event. Let’s embark on this journey together, united by a shared vision of "GoodFood4All".

Save the date, mark your calendars, and prepare to be part of something truly extraordinary.

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Kind regards

Melissa ONG

Group CEO 

Impact Circle